Are you just starting out your stint as a freelancer on People Per Hour? Are you confused about how to start writing your bio? ✍️ As someone who tested the waters, I was in the same position. I started my PeoplePerHour journey not too long ago and did get some pretty positive results. I have had many people ask me, how does it work? What did I do to get my first client 🤩and was it difficult!? After some experimenting, many hours of work and my moral code, I consider it my responsibility to empower you, a fellow #BossMama with the strategies I have discovered along this journey.
Are you still wondering how to create a profile on PeoplePerHour? You can read my post on how to create your profile here! Now that you have decided to take the plunge, let’s go into the details of how you can improve your PeoplePerHour profile.

 

#1 Take time to write your profile bio 

Your PeoplePerHour (PPH) profile is the first interaction with your potential buyers. Your bio, cover image and profile picture are your ace cards. When you nail these three, you have won half the race! Let’s talk about writing a captivating and intelligent bio.
You can think of your PPH bio as an online CV. This is the place to showcase your amazing skills set, your experience and what makes you the most suitable person for the job! That’s enough sweet talk, let’s get into what you can do:

  • Look at the profile descriptions of other successful freelancers! Analyze their strengths. Study how they have created their offers, the way their portfolio is organized, evaluate their writing style, tone of voice, what keywords they are using.
  • Now check out those beautiful cover pictures and don’t forget the cover images of your offers. Notice which ones are more eye-catching and more visually impactful. To give you some reference and hopefully some inspiration 🌺✨ go check out my cover image. I’ve included some small keywords in order to summarize who I am and what my key services are.
  • Speak human. It’s easy to get lost in technical and very professional lingo but remember not everybody understands some technical terms, so try to keep this in mind. It could end up being a major no-no if your buyer is not familiar with your phrasing and ends up being confused. One of the safest ways to ensure you tailor your bio to attract buyers from various niches, is to keep it a mix of professional and casual. It should portray you as human as possible, appeal to your audience, while displaying your best skills.
  • SEO plays a huge role! Using the right keywords will make your profile more visible and easily searchable.

PRO TIP: At a first glance only the first three lines of your bio are visible to the buyer. Make sure to put your best in these lines to grab your buyer’s attention. 

#2 Add your experience and expertise 

Years of experience, a revered professional in the industry and skills UpToDate as per the market demands! How does that sound like you? Well, case in point. Switching to an online platform where the buyers are not familiar with your expertise can be difficult initially. It’s just like starting out all over again. But the lag phase here is small. Once, the buyers recognize the quality of your work, then the sky’s the limit! To start landing work, it is essential that you present your experience and expertise clearly! Be precise and to-the-point.  Add relevant skills. Spruce up your profile with your best work. Take your time to only choose the best examples to present to your future buyers! Always come back to your profile once in a while to make sure it’s updated and daisy fresh! 

This is the landing page of my profile, notice the cover image, and the first 3 lines of your bio which are immediately visible
Naturally, one of the first things a buyer will do, is to click on your portfolio examples to start browsing.
This is where you would want to use some nice mockups of previous projects you have worked on.

Don’t feel disheartened if you are not a graphic designer! This is also the place you would show your certificates of your qualifications and skills! Did you get your certification from a fancy University or College? Well add your certificate of your degree or diploma here! If your career involves statistics and growth, why not show some screen shots of amazing results which you were instrumental in helping achieve! You can literally do what you want here, but be sure to fill this space with your top, more visually appealing work.

This for example is a showcase of one of my favorite projects worked on, when I worked in South Africa, I was part of the team who launched digital prepaid vouchers in the country and this creative campaign won our company some awards and accolades. Even if it was created a couple years ago, it is a strong piece for me to add in my portfolio.
Then try to include some variety in skills, like this for me “digital illustration” is a huge passion for me, but I don’t get requested to work on illustrations every day as most of my clients need logo, brand and website creation. So I decided to include an example of a sketch I did, to show some variety and showcase skills that buyers might not know I have!
The next section your future buyers will navigate to, is to view your skills.

Try to write your skills which correspond to your profile bio and your images which you have added into your portfolio.

Once you start to land projects, upon completion of each project, you will be asked to review the client and you will receive a review from your clients, as well as a 1-5 star rating (5 stars being the best).

With regards to testimonials and reviews, as intimidating as it can be, you should not feel afraid or overwhelmed about this, instead, try ot focus your energy on doing an honest, great job! If you feel comfortable in your work, and you do a good job, if you communicate well with your client and deliver on whatever you promise, and of course— if you are a good and kind person, your buyer will see your honest, hard work and reward you with a positive review at the end of the project. Each time I work a project, I al working my butt of and I always get so nervous about the review! But in the end I am so excited and happy to receive the positive feedbacks and when I thank the clients after, they all say the same- they say “you earned it!”. So just be yourself and remember that you reap what you sow.

#3 Use up all your free credits

PPH blesses you with 15 free credits per month. Be sure of utilizing these to the fullest! When you are just starting out on your online journey and you don’t want to invest initially, these free credits can be your savior. Use them wisely to apply for jobs. Craft your proposal relevantly to address the requirements of each project. Add a personal touch. Something as simple as addressing the buyer by name and salutations can make way to a great brief. Present yourself in the best possible manner for every proposal you draft. It is always better to avoid using a standard template for all your proposals. Taking time to write to your future buyer to show them that you understand the brief and what is required of you. Propose to them how you will tackle this project! Tell them what you plan on doing, the time you will take to deliver the work… All this info adds to motivating to the future buyer, that you are serious about getting the job.
In case you use up all your free credits, you can always buy more on the PPH website.

#4 Create Irresistible offers

Offers are fixed services that you can offer to your buyer in a stipulated time frame (maximum 5 days delivery). When building your offers, consider the following:

  • Study your competition. Look at the offers they post. While you are at it, make sure to check which of their offers sell the best and also the feedback on them.
  • Strategize whether you want to create an offer in a very particular niche or a broader one.
  • A crisp, clear and an all-encompassing title is an absolute delight to read for the buyer. 
  • An appropriate cover image that captures the essence of your offer.
  • Try to make your offer simple, clear to understand, not too wordy.

PRO TIP: Write your offer and ask someone to proof-read it. If the person interprets your offer correctly in just one round of reading and does not have to go back to it, you have written a killer offer my dear #Bossmama

#5 Set a reasonable price

Your PPH profile is still in a nascent phase. This time can be daunting for you to fix down on your prices. Initially, because you are just starting out, try experiment with which pricing strategy works for you. You have to do careful research on the pricing structure that is currently applicable in your niche. A decent Google search can easily give you a fair idea. This is sometimes a delicate dance between buyer and seller. Buyers look for the highest value and skills for their budget, and sellers aim to set a price which speaks to the services they offer, their skills and level of experience. That’s quite a lot if you think about it! It’s a question of not quoting too high or underbidding for any job. Try to make it your goal, especially in the early stages of your profile building phase, to look for the sweet spot in between. Once your profile booms with projects and reviews, the buyers know you provide excellent quality in your work and will be happy to pay the price you quote for it. 

#6 Keep it fresh

Remember the ketchup bottle that you bought in January last year? Is it still edible?? Well, definitely not! It comes with a shelf life date and so does your PPH profile! It is very good practice to go back to your PPH profile periodically and freshen it up here and there. Maybe you have done a new certification that adds tremendous value to your skills, be sure to update it on your profile. You have great testimonials from your client, put in on display! Work on your offers with what you have learnt from your past jobs, juggle up on your price, maybe add videos to your offers if you are comfortable with it. There are so many ways you can freshen up your profile but the main objective here is to do it regularly. Maybe schedule this for once a week (especially in the beginning phases) as this would be very much your experimental phase where you could be making adjustments to win more clients.

CONCLUSION

To step out of your comfort zone and to get going is difficult initially, I truly understand as I put many hours into my profile, but these efforts are going to be fruitful in the future. As you have begun your online freelancing journey, I hope this article helps to keep it growing🙂 Have you also just begun your online career? Or you are at the mastery level now? Let me know in the comments section! To all the digital genius #Mumpreneurs out there, do give your inputs and suggestions to help fellow mamas who might just be starting out.

You can also follow us on social media on INSTAGRAM and on FACEBOOK—and tag us in your interesting journey! Be sure to use the hashtag #bossmama_mindset 

Did this article help you get a grasp on your PPH profile? Don’t forget to shower your love—like, comment and follow this post! That is right there, your love reaching me! I’m so #grateful

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I’m sure you’re going to conquer the world. After-all, #Bossmama you are motivated by your love for your children and your amazing talents and diversities! Use this and show the world what you are capable of, I believe in you and you should also believe in yourself!

Till next time…

Dream, visualize, create!

With love 💕
Boss Mama Maria
x.

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